/* Profit Pipeline marketing site — shared styles.
   Paper and ink. The blue is the hero illustration's own: a flat cobalt fill with a navy
   contour, used for the primary button and the italic display phrase. Lines are drawn with
   a light hand wobble and nothing else; there is no texture anywhere. */

:root {
  --ink: #111318;
  --ink-soft: #555d68;
  --paper: #f8f7f3;
  --white: #ffffff;
  --navy: #0d1f47;
  --blue: #0870d2;
  --blue-dark: #0761b8;
  --contour: #041c3f;
  --amber: #b87917;
  --green: #2e7450;
  --hair: rgba(17, 19, 24, .1);
  --hair-strong: rgba(17, 19, 24, .16);
  --sans: "Hanken Grotesk", Arial, sans-serif;
  --mono: "IBM Plex Mono", Consolas, monospace;
  --serif: "Newsreader", Georgia, serif;
  --shell-max: 1180px;
  --gutter: max(24px, calc((100% - var(--shell-max)) / 2));
  --check: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M3.5 10.8c2 1.8 3.5 3.5 4.6 5 2.4-4.6 5.2-8.4 8.6-11.6' fill='none' stroke='%230870d2' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
}

html, body { margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; }
body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
*, *::before, *::after { box-sizing: border-box; }
button, a, summary { font: inherit; touch-action: manipulation; -webkit-tap-highlight-color: transparent; }
a:focus-visible,
button:focus-visible,
summary:focus-visible,
[tabindex]:focus-visible {
  outline: 3px solid rgba(8, 112, 210, .48);
  outline-offset: 4px;
}

.ppl-skip {
  position: absolute;
  z-index: 100;
  top: 8px;
  left: 8px;
  min-height: 44px;
  padding: 11px 16px;
  border-radius: 8px;
  background: var(--white);
  color: var(--navy);
  text-decoration: none;
  transform: translateY(-140%);
  transition: transform 180ms ease-out;
}
.ppl-skip:focus { transform: translateY(0); }
.ppl-sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}
.ppl-defs { position: absolute; width: 0; height: 0; overflow: hidden; }
.ppl-page { overflow: hidden; width: 100%; background: var(--paper); }
.ppl-shell { width: min(var(--shell-max), calc(100% - 48px)); margin: 0 auto; }
.ppl-data { font-family: var(--mono); font-variant-numeric: tabular-nums; }

/* ---------- Type ---------- */
.ppl-serif {
  position: relative;
  display: inline-block;
  color: var(--blue);
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  letter-spacing: -.045em;
}
/* Display phrases inked in the illustration's cobalt, with a hand-drawn edge from the shared filter. */
.ppl-serif--ink {
  color: var(--blue);
  filter: url(#ink-edge);
}
.ppl-hero-underline {
  position: absolute;
  right: 0;
  bottom: -.12em;
  width: 96%;
  height: .18em;
  overflow: visible;
  color: var(--amber);
}
.ppl-section-head { max-width: 780px; margin-bottom: clamp(32px, 4vw, 48px); }
.ppl-section-head h2,
.ppl-page-hero h1 {
  margin: 0 0 16px;
  font-weight: 500;
  letter-spacing: -.055em;
  line-height: .98;
  text-wrap: balance;
}
.ppl-section-head h2 { font-size: clamp(38px, 4.8vw, 62px); }
.ppl-section-head p,
.ppl-page-hero p {
  max-width: 580px;
  margin: 0;
  color: var(--ink-soft);
  font-size: 17px;
  line-height: 1.55;
  text-wrap: pretty;
}

/* ---------- Ink buttons ---------- */
.ppl-primary,
.ppl-secondary {
  --radius: 27px 25px 28px 24px / 25px 28px 24px 27px;
  position: relative;
  isolation: isolate;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-height: 52px;
  padding: 0 27px;
  font-size: 15px;
  font-weight: 600;
  text-decoration: none;
  transition: transform 140ms ease;
}
.ppl-primary::before,
.ppl-secondary::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  border-radius: var(--radius);
  background: var(--fill);
  filter: url(#ink-edge);
  transition: opacity 160ms ease;
}
.ppl-primary::after,
.ppl-secondary::after {
  content: "";
  position: absolute;
  inset: -1px;
  z-index: -1;
  border: 1.5px solid var(--contour);
  border-radius: var(--radius);
  filter: url(#ink-line);
  pointer-events: none;
}
.ppl-primary:hover,
.ppl-secondary:hover { transform: translateY(-1px); }
.ppl-primary:active,
.ppl-secondary:active { transform: translateY(0) scale(.98); }
.ppl-primary {
  --fill: var(--blue);
  color: var(--white);
}
.ppl-primary:hover { --fill: var(--blue-dark); }
.ppl-secondary {
  --fill: rgba(8, 112, 210, .1);
  padding: 0 23px;
  color: var(--ink);
}
.ppl-secondary::before { opacity: 0; }
.ppl-secondary:hover::before { opacity: 1; }
.ppl-secondary svg { width: 22px; height: 16px; flex: 0 0 auto; color: var(--ink); filter: url(#ink-line); transition: transform 180ms ease; }
.ppl-secondary:hover svg { transform: translateX(3px); }
.ppl-secondary .ppl-arrow-down { width: 16px; height: 20px; }
.ppl-secondary:hover .ppl-arrow-down { transform: translateY(3px); }
.ppl-sm { min-height: 42px; padding: 0 18px; font-size: 13px; }
.ppl-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 18px; }

/* Ink arrows between steps */
.ppl-step-arrow { width: 64px; height: 24px; margin-top: 13px; color: var(--ink); opacity: .78; filter: url(#ink-line); }
.ppl-step-arrow--v { display: none; }

/* ---------- Navigation ---------- */
.ppl-nav {
  position: relative;
  z-index: 20;
  display: flex;
  align-items: center;
  gap: 14px;
  min-height: 86px;
  padding: 0 24px;
  border-bottom: 1px solid var(--hair);
  background: rgba(248, 247, 243, .94);
  backdrop-filter: blur(18px);
}
.ppl-brand {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  gap: 13px;
  color: var(--ink);
  font-size: 19px;
  font-weight: 600;
  letter-spacing: -.025em;
  text-decoration: none;
}
.ppl-mark { display: block; flex: 0 0 auto; width: 45px; height: 50px; }
.ppl-logo { display: block; width: 100%; height: 100%; }
/* On navy grounds the logo's navy strokes are knocked to white; blue and coral stay. */
.ppl-footer .ppl-mark,
.ppl-live-brand .ppl-mark { --logo-navy: #ffffff; }
.ppl-nav-links {
  display: flex;
  align-items: center;
  gap: 26px;
  margin-left: auto;
  font-size: 13px;
  font-weight: 500;
}
.ppl-nav-links > a:not(.ppl-primary) {
  position: relative;
  min-height: 44px;
  min-width: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--ink);
  opacity: .72;
  text-decoration: none;
  transition: opacity 180ms ease;
}
.ppl-nav-links > a:not(.ppl-primary):hover,
.ppl-nav-links > a[aria-current="page"] { opacity: 1; }
.ppl-nav-links > a[aria-current="page"]::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: 9px;
  left: 0;
  height: 2px;
  background: var(--amber);
  filter: url(#ink-line);
}
.ppl-nav-links .ppl-primary { margin-left: 6px; }

.ppl-menu { position: relative; display: none; margin-left: auto; }
.ppl-menu summary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 44px;
  min-width: 44px;
  padding: 0 15px;
  border: 1px solid var(--hair-strong);
  border-radius: 999px;
  background: var(--white);
  cursor: pointer;
  font-size: 13px;
  font-weight: 600;
  list-style: none;
  user-select: none;
}
.ppl-menu summary::-webkit-details-marker { display: none; }
.ppl-menu summary svg { width: 16px; height: 12px; color: var(--ink); }
.ppl-menu[open] summary { background: rgba(17, 19, 24, .05); }
.ppl-menu-panel {
  position: absolute;
  z-index: 30;
  top: calc(100% + 10px);
  right: 0;
  min-width: 232px;
  padding: 8px;
  border: 1px solid var(--hair-strong);
  border-radius: 16px;
  background: var(--paper);
  box-shadow: 0 18px 44px rgba(11, 22, 48, .16);
}
.ppl-menu-panel a {
  display: flex;
  align-items: center;
  min-height: 46px;
  padding: 0 14px;
  border-radius: 10px;
  color: var(--ink);
  font-size: 15px;
  font-weight: 500;
  text-decoration: none;
}
.ppl-menu-panel a:hover { background: rgba(17, 19, 24, .05); }
.ppl-menu-panel a[aria-current="page"] { color: var(--blue-dark); }

/* ---------- Home hero ---------- */
.ppl-hero { position: relative; overflow: hidden; background: var(--paper); }
.ppl-hero-copy { position: relative; z-index: 2; }
.ppl-hero h1 {
  margin: 0 0 20px;
  color: var(--ink);
  font-size: clamp(50px, 6.4vw, 88px);
  font-weight: 500;
  letter-spacing: -.062em;
  line-height: .96;
  text-wrap: balance;
}
.ppl-hero-sub {
  max-width: 560px;
  margin: 0 0 28px;
  color: var(--ink-soft);
  font-size: clamp(17px, 1.45vw, 20px);
  line-height: 1.48;
  text-wrap: balance;
}
.ppl-hero-art { margin: 0; overflow: hidden; }
.ppl-hero-art img { display: block; width: 100%; height: 100%; object-fit: cover; }
.ppl-hero-a {
  position: relative;
  display: grid;
  min-height: clamp(690px, calc(100dvh - 72px), 820px);
  align-items: center;
  isolation: isolate;
}
.ppl-hero-a::after {
  content: "";
  position: absolute;
  z-index: 1;
  inset: 0;
  background: linear-gradient(90deg, rgba(248, 247, 243, .98) 0%, rgba(248, 247, 243, .96) 25%, rgba(248, 247, 243, .58) 42%, rgba(248, 247, 243, 0) 59%);
  pointer-events: none;
}
.ppl-hero-a .ppl-hero-art { position: absolute; z-index: 0; inset: 0; }
.ppl-hero-a .ppl-hero-art img { object-position: center center; }
.ppl-hero-a .ppl-hero-copy {
  width: min(1260px, calc(100% - 64px));
  /* Sits 40px in at 1440px and drifts left toward the art as the viewport widens; never closer than 32px. */
  margin: 0 0 0 max(32px, calc(37.5vw - 500px));
  padding: 46px 0 70px;
  transform: translateY(-48px);
}
.ppl-hero-a h1 { max-width: 650px; font-size: clamp(58px, 6.2vw, 90px); }
.ppl-hero-a .ppl-hero-sub { max-width: 460px; }

/* ---------- Product: one readable view ---------- */
.ppl-product { padding: clamp(72px, 8vw, 118px) 0 clamp(56px, 6vw, 80px); border-top: 1px solid var(--hair); }
.ppl-window {
  overflow: hidden;
  border: 1px solid var(--hair-strong);
  border-radius: 14px;
  background: #f6f8fa;
  box-shadow: 0 28px 70px rgba(13, 31, 71, .1);
}
.ppl-browser-bar {
  position: relative;
  display: flex;
  align-items: center;
  height: 40px;
  padding: 0 16px;
  border-bottom: 1px solid #e7e9ed;
  background: var(--white);
}
.ppl-window-dots { display: flex; gap: 6px; }
.ppl-window-dots i { width: 9px; height: 9px; border-radius: 50%; background: #d4d7dc; }
.ppl-browser-label {
  position: absolute;
  left: 50%;
  color: #7a808a;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .08em;
  text-transform: uppercase;
  transform: translateX(-50%);
}
.ppl-live-top { display: flex; align-items: center; min-height: 54px; padding: 0 22px; background: #082365; color: var(--white); }
.ppl-live-brand { display: inline-flex; align-items: center; gap: 9px; font-size: 14px; font-weight: 600; }
.ppl-live-brand .ppl-mark { width: 24px; height: 27px; }
.ppl-live-user { margin-left: auto; color: rgba(255, 255, 255, .72); font-size: 12px; }
.ppl-live-nav { display: flex; align-items: stretch; gap: 26px; overflow-x: auto; padding: 0 22px; border-bottom: 1px solid #e3e6e9; background: var(--white); white-space: nowrap; scrollbar-width: none; }
.ppl-live-nav::-webkit-scrollbar { display: none; }
.ppl-live-nav span { position: relative; display: inline-flex; align-items: center; min-height: 42px; color: #5d6470; font-size: 13px; }
.ppl-live-nav span.active { color: var(--ink); font-weight: 600; }
.ppl-live-nav span.active::after { content: ""; position: absolute; right: 0; bottom: 0; left: 0; height: 2px; background: var(--blue); }
.ppl-live-content { padding: 26px 26px 28px; }
.ppl-live-pagehead { display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between; gap: 8px 16px; margin-bottom: 18px; }
.ppl-live-pagehead h3 { margin: 0; font-size: 26px; font-weight: 500; letter-spacing: -.035em; }
.ppl-live-pagehead span { color: #7c838d; font-size: 13px; }
.ppl-table-scroll { overflow-x: auto; }
.ppl-table { min-width: 760px; overflow: hidden; border: 1px solid #e0e4e9; border-radius: 10px; background: var(--white); }
.ppl-table-row { display: grid; grid-template-columns: 1.3fr .8fr .8fr 1.1fr .7fr .6fr; gap: 14px; align-items: center; min-height: 54px; padding: 0 18px; border-top: 1px solid #edf0f3; font-size: 14px; }
.ppl-table-row:first-child { min-height: 42px; border-top: 0; color: #7d848d; font-size: 11px; letter-spacing: .06em; text-transform: uppercase; }
.ppl-table-row strong { font-weight: 600; }
.ppl-table-row .ppl-data { font-size: 13px; }
.ppl-pill { justify-self: start; padding: 5px 9px; border-radius: 6px; background: #eaf5ee; color: var(--green); font-size: 12px; font-weight: 500; }
.ppl-pill.amber { background: #fff3df; color: #966012; }
.ppl-views-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px 32px; margin: clamp(32px, 4vw, 48px) 0 0; padding: 28px 0 0; border-top: 1px solid var(--hair); list-style: none; }
.ppl-views-row strong { display: block; margin-bottom: 4px; font-size: 17px; font-weight: 600; letter-spacing: -.02em; }
.ppl-views-row span { display: block; max-width: 36ch; color: var(--ink-soft); font-size: 15px; line-height: 1.5; text-wrap: pretty; }

/* ---------- Steps (home teaser) ---------- */
.ppl-steps { padding: clamp(64px, 7vw, 104px) 0; border-top: 1px solid var(--hair); }
.ppl-steps-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr);
  gap: 28px;
  align-items: start;
}
.ppl-num {
  display: block;
  margin-bottom: 10px;
  color: var(--blue);
  font-family: var(--serif);
  font-size: 30px;
  font-style: italic;
  font-weight: 500;
  line-height: 1;
}
.ppl-step h3 { margin: 0 0 8px; font-size: 22px; font-weight: 600; letter-spacing: -.03em; }
.ppl-step p { max-width: 34ch; margin: 0; color: var(--ink-soft); font-size: 16px; line-height: 1.55; text-wrap: pretty; }
.ppl-steps-foot { margin-top: clamp(32px, 4vw, 48px); }

/* ---------- Strips ---------- */
.ppl-assurance {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--hair);
  border-bottom: 1px solid var(--hair);
  background: var(--white);
}
.ppl-assurance span {
  display: grid;
  place-items: center;
  min-height: 84px;
  padding: 20px 24px;
  color: var(--navy);
  font-size: 15px;
  font-weight: 500;
  text-align: center;
}
.ppl-assurance span + span { border-left: 1px solid var(--hair); }

/* ---------- Sub-page framing ---------- */
.ppl-page-hero { position: relative; overflow: hidden; padding: clamp(48px, 7vw, 88px) 0 clamp(28px, 4vw, 48px); }
.ppl-page-hero .ppl-shell { position: relative; z-index: 1; }
/* An engraving of an institution, single ink on transparent, fading into the paper behind the emptier page openings. */
.ppl-facade {
  position: absolute;
  z-index: 0;
  top: 0;
  right: max(0px, calc((100% - var(--shell-max)) / 2 - 48px));
  width: min(700px, 48vw);
  height: 100%;
  object-fit: cover;
  object-position: top center;
  opacity: .46;
  mix-blend-mode: multiply;
  pointer-events: none;
  -webkit-mask-image: linear-gradient(180deg, #000 40%, transparent 96%);
  mask-image: linear-gradient(180deg, #000 40%, transparent 96%);
}
.ppl-page-hero h1 { max-width: 900px; font-size: clamp(46px, 6.2vw, 86px); letter-spacing: -.06em; }
.ppl-page-hero p { font-size: clamp(17px, 1.45vw, 20px); }
.ppl-section { padding: clamp(44px, 6vw, 84px) 0; }
.ppl-section--rule { border-top: 1px solid var(--hair); }

.ppl-card {
  padding: 30px 30px 32px;
  border: 1px solid var(--hair-strong);
  border-radius: 18px;
  background: var(--white);
}
.ppl-card--blue { border-color: rgba(8, 112, 210, .55); box-shadow: 0 18px 50px rgba(8, 112, 210, .08); }
.ppl-card--soft { background: rgba(255, 255, 255, .6); }
.ppl-card h3 { margin: 0 0 8px; font-size: 20px; font-weight: 600; letter-spacing: -.03em; }
.ppl-card p { margin: 0; color: var(--ink-soft); font-size: 15px; line-height: 1.55; text-wrap: pretty; }
.ppl-card p strong { color: var(--ink); font-weight: 600; }

/* ---------- Pricing ---------- */
.ppl-plans { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px; align-items: start; }
.ppl-plan { display: flex; flex-direction: column; padding: 34px 34px 36px; }
.ppl-plan-name { margin: 0; font-size: 15px; font-weight: 600; letter-spacing: -.01em; }
.ppl-plan .ppl-plan-price {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 10px;
  margin: 8px 0 10px;
  color: var(--ink);
  font-size: clamp(46px, 5vw, 64px);
  font-weight: 500;
  letter-spacing: -.055em;
  line-height: 1;
  font-variant-numeric: tabular-nums;
}
.ppl-plan .ppl-plan-price small { color: var(--ink-soft); font-size: 15px; font-weight: 500; letter-spacing: 0; }
.ppl-plan .ppl-plan-note { margin: 0 0 24px; color: var(--ink-soft); font-size: 15px; line-height: 1.5; }
.ppl-plan ul { display: grid; gap: 12px; margin: 0 0 30px; padding: 0; list-style: none; }
.ppl-plan li { position: relative; padding-left: 30px; font-size: 16px; line-height: 1.45; }
.ppl-plan li::before { content: ""; position: absolute; top: 2px; left: 0; width: 18px; height: 18px; background: var(--check) center / contain no-repeat; filter: url(#ink-line); }
.ppl-plan .ppl-actions { margin-top: auto; }
.ppl-rules { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.ppl-rules dl { margin: 0; }
.ppl-rules dt { padding: 18px 0 4px; border-top: 1px solid var(--hair); font-size: 18px; font-weight: 600; letter-spacing: -.025em; }
.ppl-rules dd { max-width: 52ch; margin: 0; padding: 0 0 18px; color: var(--ink-soft); font-size: 16px; line-height: 1.55; text-wrap: pretty; }
.ppl-receipt { font-family: var(--mono); font-size: 13px; font-variant-numeric: tabular-nums; }
.ppl-receipt table { width: 100%; border-collapse: collapse; }
.ppl-receipt caption { padding: 0 0 14px; color: var(--ink); font-family: var(--sans); font-size: 15px; font-weight: 600; text-align: left; }
.ppl-receipt th, .ppl-receipt td { padding: 12px 0; border-top: 1px solid var(--hair); text-align: left; vertical-align: top; font-weight: 400; }
.ppl-receipt th { color: var(--ink-soft); font-size: 11px; letter-spacing: .06em; text-transform: uppercase; }
.ppl-receipt td:last-child, .ppl-receipt th:last-child { text-align: right; white-space: nowrap; color: var(--navy); }
.ppl-receipt small { display: block; margin-top: 3px; color: var(--ink-soft); font-size: 11px; }
.ppl-receipt tfoot td { padding-top: 16px; font-weight: 500; }
.ppl-receipt tfoot td:last-child { font-size: 18px; }

/* ---------- FAQ ---------- */
.ppl-faq-group + .ppl-faq-group { margin-top: clamp(40px, 5vw, 64px); }
.ppl-faq-group h2 { margin: 0 0 6px; font-size: 20px; font-weight: 600; letter-spacing: -.025em; }
.ppl-faq { border-top: 1px solid var(--hair); }
.ppl-faq:last-child { border-bottom: 1px solid var(--hair); }
.ppl-faq summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  min-height: 68px;
  padding: 20px 0;
  cursor: pointer;
  font-size: clamp(18px, 1.6vw, 21px);
  font-weight: 500;
  letter-spacing: -.02em;
  list-style: none;
}
.ppl-faq summary::-webkit-details-marker { display: none; }
.ppl-faq summary:hover { color: var(--blue-dark); }
.ppl-faq-icon { position: relative; flex: 0 0 auto; width: 24px; height: 24px; color: var(--ink); }
.ppl-faq-icon::before,
.ppl-faq-icon::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 50%;
  width: 16px;
  height: 1.6px;
  background: currentColor;
  transform: translate(-50%, -50%);
  transition: transform 180ms ease;
}
.ppl-faq-icon::after { transform: translate(-50%, -50%) rotate(90deg); }
.ppl-faq[open] .ppl-faq-icon::after { transform: translate(-50%, -50%) rotate(0deg); }
.ppl-faq-body { max-width: 680px; padding: 0 0 26px; color: var(--ink-soft); font-size: 16px; line-height: 1.6; }
.ppl-faq-body p { margin: 0 0 12px; text-wrap: pretty; }
.ppl-faq-body p:last-child { margin-bottom: 0; }
.ppl-faq-body a { color: var(--blue-dark); }

/* ---------- How it works ---------- */
.ppl-views { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.ppl-views .ppl-card { padding: 26px 28px 28px; }
.ppl-flow { display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr) auto minmax(0, 1fr); gap: 22px; align-items: center; }
.ppl-flow .ppl-card { text-align: center; padding: 26px 20px; }
.ppl-flow .ppl-card strong { display: block; font-size: 17px; font-weight: 600; letter-spacing: -.025em; }
.ppl-flow .ppl-card small { display: block; margin-top: 6px; color: var(--ink-soft); font-size: 13px; }
.ppl-flow .ppl-step-arrow { margin-top: 0; }
.ppl-hiw-step {
  display: grid;
  grid-template-columns: 56px minmax(0, 1fr);
  gap: 22px;
  padding: 30px 0;
  border-top: 1px solid var(--hair);
}
.ppl-hiw-step:last-child { border-bottom: 1px solid var(--hair); }
.ppl-hiw-step .ppl-num { margin: 4px 0 0; }
.ppl-hiw-step h3 { margin: 0 0 8px; font-size: clamp(22px, 2.2vw, 28px); font-weight: 500; letter-spacing: -.035em; }
.ppl-hiw-step p { max-width: 60ch; margin: 0; color: var(--ink-soft); font-size: 16px; line-height: 1.6; text-wrap: pretty; }
.ppl-hiw-step ul { max-width: 60ch; margin: 12px 0 0; padding: 0; list-style: none; display: grid; gap: 8px; color: var(--ink-soft); font-size: 15px; line-height: 1.5; }
.ppl-hiw-step li { position: relative; padding-left: 26px; }
.ppl-hiw-step li::before { content: ""; position: absolute; top: 3px; left: 0; width: 16px; height: 16px; background: var(--check) center / contain no-repeat; filter: url(#ink-line); }

/* ---------- Closer and footer ---------- */
.ppl-final { padding: clamp(80px, 10vw, 140px) 24px; border-top: 1px solid var(--hair); text-align: center; }
.ppl-final h2 {
  max-width: 900px;
  margin: 0 auto 32px;
  font-size: clamp(42px, 5.3vw, 70px);
  font-weight: 500;
  letter-spacing: -.055em;
  line-height: .99;
  text-wrap: balance;
}
.ppl-final .ppl-actions { justify-content: center; }
.ppl-footer { padding: 0 var(--gutter) max(0px, env(safe-area-inset-bottom)); background: var(--navy); color: #b8c5dc; }
.ppl-footer-inner { display: flex; align-items: center; gap: 24px; min-height: 92px; }
.ppl-footer .ppl-brand { color: var(--white); }
.ppl-footer-links { display: flex; flex-wrap: wrap; gap: 4px 22px; margin-left: auto; }
.ppl-footer a { display: inline-flex; align-items: center; min-height: 44px; color: inherit; font-size: 12px; text-decoration: none; }
.ppl-footer-links a { justify-content: center; min-width: 44px; }
.ppl-footer a:hover { color: var(--white); }

/* ---------- Responsive ---------- */
@media (max-width: 980px) {
  .ppl-hero-a::after { background: linear-gradient(90deg, rgba(248, 247, 243, .98) 0%, rgba(248, 247, 243, .92) 35%, rgba(248, 247, 243, .26) 65%, rgba(248, 247, 243, 0) 100%); }
  .ppl-hero-a .ppl-hero-copy { width: min(100% - 48px, 920px); margin-left: 24px; }
  .ppl-nav-links { gap: 18px; }
}

@media (max-width: 860px) {
  .ppl-menu { display: block; }
  .ppl-facade { display: none; }
  .ppl-nav-links { margin-left: 0; }
  .ppl-nav-links > a:not(.ppl-primary) { display: none; }
  .ppl-nav-links .ppl-primary { margin-left: 0; }

  .ppl-hero-a { min-height: auto; grid-template-rows: auto 420px; }
  .ppl-hero-a::after { display: none; }
  .ppl-hero-a .ppl-hero-copy {
    width: min(100% - 48px, 680px);
    margin: 0 auto;
    padding: 58px 0 34px;
    text-align: center;
    transform: none;
  }
  .ppl-hero-a h1 { max-width: 650px; margin-right: auto; margin-left: auto; font-size: clamp(54px, 8vw, 64px); }
  .ppl-hero-a .ppl-hero-sub { margin-right: auto; margin-left: auto; }
  .ppl-hero-a .ppl-actions { justify-content: center; }
  .ppl-hero-a .ppl-hero-art { position: relative; grid-row: 2; }
  .ppl-hero-a .ppl-hero-art img { object-position: 58% 54%; }

  .ppl-steps-grid { grid-template-columns: 1fr; gap: 22px; }
  .ppl-step-arrow--h { display: none; }
  .ppl-step-arrow--v { display: block; }
  .ppl-steps-grid .ppl-step-arrow { width: 24px; height: 40px; margin: 0 0 0 6px; }
  .ppl-views-row { grid-template-columns: 1fr; }
  .ppl-plans { grid-template-columns: 1fr; }
  .ppl-rules { grid-template-columns: 1fr; }
  .ppl-views { grid-template-columns: 1fr; }
  .ppl-flow { grid-template-columns: 1fr; justify-items: start; }
  .ppl-flow .ppl-card { width: 100%; }
  .ppl-flow .ppl-step-arrow { width: 24px; height: 40px; margin-left: 24px; }
}

@media (max-width: 760px) {
  .ppl-nav {
    min-height: 70px;
    padding: max(4px, env(safe-area-inset-top)) 16px 4px;
    background: rgba(248, 247, 243, .97);
  }
  .ppl-brand { gap: 9px; font-size: 15px; }
  .ppl-mark { width: 35px; height: 39px; }
  .ppl-nav-links { gap: 8px; }
  .ppl-nav-links .ppl-sm { min-height: 42px; padding: 0 16px; font-size: 13px; }
  .ppl-menu summary { padding: 0 12px; font-size: 12px; }
  .ppl-hero h1 { max-width: 350px; font-size: clamp(45px, 12.3vw, 52px); line-height: .97; }
  .ppl-hero-sub { max-width: 315px; margin-bottom: 22px; font-size: 16px; line-height: 1.5; }
  .ppl-actions { gap: 10px 12px; }
  .ppl-primary { min-height: 50px; padding: 0 23px; }
  .ppl-secondary { min-height: 48px; padding: 0 18px; }

  .ppl-hero-a { grid-template-rows: auto 312px; }
  .ppl-hero-a .ppl-hero-copy { width: min(100% - 40px, 520px); padding: 43px 0 27px; }
  .ppl-hero-a .ppl-hero-art img { object-position: 57% 56%; }

  .ppl-product { padding: 56px 0 44px; }
  .ppl-browser-bar { height: 36px; }
  .ppl-browser-label { font-size: 10px; }
  .ppl-live-top { min-height: 48px; padding: 0 16px; }
  .ppl-live-user { display: none; }
  .ppl-live-nav { gap: 18px; padding: 0 16px; }
  .ppl-live-content { padding: 18px 16px 20px; }
  .ppl-live-pagehead h3 { font-size: 22px; }
  .ppl-table { min-width: 680px; }
  .ppl-table-row { min-height: 50px; padding: 0 14px; font-size: 13px; }

  .ppl-assurance { grid-template-columns: 1fr; padding: 8px 20px; }
  .ppl-assurance span { position: relative; display: flex; justify-content: flex-start; min-height: 52px; padding: 12px 8px 12px 26px; font-size: 14px; text-align: left; }
  .ppl-assurance span::before { content: ""; position: absolute; left: 6px; width: 8px; height: 8px; border-radius: 50%; background: var(--blue); filter: url(#ink-line); }
  .ppl-assurance span + span { border-top: 1px solid var(--hair); border-left: 0; }

  .ppl-steps { padding: 56px 0 64px; }
  .ppl-step h3 { font-size: 20px; }
  .ppl-page-hero { padding: 44px 0 24px; }
  .ppl-page-hero h1 { font-size: clamp(40px, 11vw, 52px); }
  .ppl-section { padding: 40px 0; }
  .ppl-card { padding: 24px 22px 26px; }
  .ppl-plan { padding: 28px 24px 30px; }
  .ppl-hiw-step { grid-template-columns: 1fr; gap: 6px; padding: 26px 0; }
  .ppl-faq summary { min-height: 60px; padding: 16px 0; font-size: 17px; }

  .ppl-final { padding: 64px 24px 72px; }
  .ppl-final h2 { max-width: 340px; margin-bottom: 26px; font-size: 44px; line-height: 1; }
  .ppl-footer-inner { align-items: flex-start; flex-direction: column; gap: 14px; min-height: 0; padding: 28px 0 8px; }
  .ppl-footer-links { display: grid; grid-template-columns: repeat(2, minmax(90px, 1fr)); width: 100%; gap: 0 24px; margin-left: 0; }
  .ppl-footer-links a { justify-content: flex-start; }
  .ppl-footer-inner { padding-bottom: 24px; }
}

@media (max-width: 390px) {
  .ppl-brand { font-size: 14px; }
  .ppl-nav-links .ppl-sm { padding: 0 14px; }
  .ppl-hero h1 { font-size: 46px; }
  .ppl-secondary { font-size: 14px; }
  .ppl-hero-a { grid-template-rows: auto 300px; }
}

@media (orientation: landscape) and (max-height: 520px) and (min-width: 600px) and (max-width: 900px) {
  .ppl-nav { min-height: 62px; padding-top: 0; padding-bottom: 0; }
  .ppl-nav-links { gap: 8px; }
  .ppl-hero-a { display: grid; min-height: calc(100dvh - 62px); grid-template-rows: 1fr; }
  .ppl-hero-a::after { display: block; background: linear-gradient(90deg, rgba(248, 247, 243, .98) 0%, rgba(248, 247, 243, .94) 42%, rgba(248, 247, 243, .12) 72%, transparent 100%); }
  .ppl-hero-a .ppl-hero-art { position: absolute; inset: 0; }
  .ppl-hero-a .ppl-hero-art img { object-position: 64% 52%; }
  .ppl-hero-a .ppl-hero-copy { width: calc(100% - 48px); margin: 0 0 0 24px; padding: 28px 0; text-align: left; transform: none; }
  .ppl-hero-a h1 { max-width: 470px; margin-right: 0; margin-left: 0; font-size: clamp(42px, 7vw, 58px); }
  .ppl-hero-a .ppl-hero-sub { margin-right: 0; margin-left: 0; }
  .ppl-hero-a .ppl-actions { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; animation: none !important; transition-duration: .001ms !important; }
}